Yanagi – “Motorsport”. Hiroyuki Yanagi, the Japanese CEO of Yamaha Motor Ltd., the second largest manufacturer of motorcycles from around the world, has clear ideas.
In the future, Yamaha will be even more active in the world racing. The Japanese brand runs for years now. However, only in recent years, it gained a leading position. Thanks to the success of its MotoGP riders. “We understand that we can share the immense enthusiasm and satisfaction to participate in races with the fans.” declares Yanagi. “Because we have something in common with a broad customer base. This is good for our company. These successes have given a great boost to our sales. It also helps the motor sport for the development of new products. We motivate our employees. We provide information. Invite to accept challenges. We invite to do their best. This is the truest part of our DNA.”
Yanagi supports the VR46 Riders Academy
“We are carrying out our development process through participation in the MotoGP. This will be of benefit also to standard units.” added Yanagi. “The products and technologies developed in our Department ran a day will be of benefit to all customers. Technicians who have experience with the racing can really bring a lot of know-how to the machines. It is just so that we have reached a global leadership.”
Yamaha also thinks about the next generation of MotoGP riders. “So, now we support the VR46 Riders Academy. They train young pilots from all over the world.” said the Yanagi. “Our tasks in the long term will focus on Motorsport”. In particular on innovative technologies. “We want to develop our ability in terms of engineering and technology. It supports the pilots. This allows us to improve safety. The first step involves enhanced ‘robotic’ Guide. It was completed in 2015. So, the second step is to develop the ability to ride the bike with an autopilot. In a third phase the bike will automatically get on track to challenge Valentino Rossi.”