PowerbyProxi – Wireless charging is an old hat. For years now, manufacturers have been trying to gain a unique selling proposition over and over again with an appropriate charging technology compared to their competitors, which leads to higher sales. But the success has not been achieved so far although even Ikea has integrated Qi-Pads for charging mobile devices into its lamps.
More was expected
With the iPhone 8 (and soon to follow iPhone X) one of the industry leaders is now relying on the Qi standard on a large scale. But the manufacturer could not convince at the presentation. More was expected. One of the major problems with this form of charging mobile devices is that the charging process is almost as local as when charging with the help of a power supply and cable.
Apple seems to want to follow suit with one of its upcoming generations of smartphones. The Americans have the New Zealand start-up PowerbyProxi. It holds over 300 patents in this field and has received funding of four million dollars from Samsung. With its recent developments, PowerbyProxi has not focused on charging smartphone batteries. But Apple sees the potential of smartphones and tablets to make significant progress in advancing wireless charging.
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Apple will start the pre-orders for its new iPhone X on Friday (from 9:00 A.M. CEST). Industry observers and stock market analysts expect this to provide information on how many of the new equipment the Group can bring into the critical Christmas business. So, the question is how delivery times will be postponed for several weeks or even months.
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Recent media and analyst reports have shown that past sensor bottlenecks in the face recognition system have slowed production more than expected. iPhone X is the first Apple smartphone to feature a display that takes up the entire front of the screen. Apple replaced the traditional fingerprint scanner (“Touch ID”) with face recognition (“Face ID”) using a complex system. So, the Christmas shopping season is the most critical time for the Group in which most of its iPhone sales are made.