Ducati CEO – In 2017, Jorge Lorenzo will run for Ducati. The 2015 world champion wants to win with the Italian brand. In addition to sports results on the track, his arrival at Borgo Panigale can also have other consequences. He can increase the sale of motorcycle on the market. We know that often the sport success can also help companies in other sectors.
Claudio Domenicali, Ducati CEO, in an interview with Prima Comunicazione, an Italian site, confirms. “Take home the world champion to go slowly, it’s not a great strategy. This step is important for the change of company perspective. The arrival of Lorenzo will speak to new markets, such as Brazil and Asia “.
Ducati CEO: “He needs a competitive bike”
The Spaniard will play a central role in the strategies of Ducati. Of course, it will be important to put a competitive bike. The Desmosedici, although improving, is not yet at the level of Yamaha and Honda. Need to work and improve. There are still several months preparing a winning bike for Jorge Lorenzo. Casey Stoner can help as a tester and counselor. He may be crucial.
The 2015 MotoGP champion accepted the Ducati’s challenge for a great price. 12 million euros per year. And so, he wants to win. Only Italian Red Stoner triumphed over and he wants to be the second to do it. Even Valentino Rossi didn’t realize the enterprise. Even though it was a different period. With the arrival of Audi’s investments were different and now the Desmosedici is another bike. The Majorcan has the talent to bring it to success. However, it won’t be easy. The team should engage harshly. Honda and Yamaha will be sure to look. Moreover, even the Suzuki works to get among the top. Although both earlier at the moment. The 2017 promises already as a World Championship very interesting.