After the new DB11, Aston Martin wants to challenge Lamborghini and Ferrari with a new Aston Martin mid-engine supercar. Andy Palmer revealed the British brand strategy to AutoExpress. The rival of 488 and Huracan is part of the launch of seven new vehicles by 2020.
Aston Martin mid-engine supercar: After the DBX
Aston Martin will create a car every year for the next seven years. It will begin with the GT: DB11, Vantage, and Vanquish. In 2019 we will see the DBX, then a direct competitor of the Ferrari 488, a mid-engine supercar. Then, the Lagonda, Lagonda One and Lagonda 2. Each car has a life of seven years, then in 2023, there will be the DB12. The new Aston Martin mid-engined supercar will arrive in 2020. It’ll be a nice combination of the current sports cars and the Valkyrie. In terms of its layout, the English say it must necessarily be a mid-engined supercar, but it would be “easier to get 50:50 weight distribution.”
The DNA will result from the Valkyrie
In addition, the DNA will result from the Valkyrie and, despite its mid-engined, will share some parts with the DB12. Another interesting new feature in the range electric, which will also be the Aston Martin Rapide will use Faraday’s Future technology, along with DB11 steering wheel. Both not included in seven models mentioned above.
Aston Martin’s product plan timeline
- V8 Vantage 2017
- DB11 Volante 2018
- Vanquish 2018
- DBX 2019
- Valkyrie 2019
- Mid-engined supercar 2020
- Lagonda 1 2021
- Lagonda 2 2022
- DB12 2023
For Aston Martin is no longer enough to be an old car culture icon with James Bond behind the wheel. Now it wants to take on the new role of Ferrari. Not only a new Aston Martin mid-engine supercar. Aston is thinking about an initial share placement next year, perhaps on the square, needless to say, London. Ferrari travels at a price/earnings ratio of 14. And its title, which encourages British brand, from placement on Wall Street in 2015 raced on the market, gaining 62 percent.
Aston Martin vs Ferrari
Aston Martin has a long history behind it and is now controlled by a group of partners that includes Investindustrial Advisors. The leaders of the company have indicated that they are not actively working on an Ipo, but that such a decision is up to the members. It won’t be an easy decision. Aston Martin has the reputation of Ferrari, which has been recognized as the most powerful brand in the global car Brand Finance. This difference is also reflected in sales: about four thousand cars per year for Aston, less than half of the large opponent.