Lamborghini Urus will be the spearhead of Lamborghini’s future. With the SSUV (SuperSUV), the Italian brand VUOLE doubled production, reaching 7,000 units per year. The new model will be on the market in 2018 and will be built in about a thousand units. Then he should triple his deliveries. December 4, 2017, is very close. It is the day of the world premiere of Lamborghini Urus, the first utility sport of the Italian brand. Or a first contemporary SUV, excluding the mythical LM002, the symbol of the 80’s exaggeration.
“Lamborghini Urus means switching from being young children to adult people”
The Bolognese brand of the Volkswagen Group is investing vast amounts of capital in the project, which ends five years after the presentation of the concept at the Beijing 2012 exhibition. President Stefano Domenicali said: “Urus means switching from being young children to adult people. It means entering a new market with different customers, confronting other manufacturers“. Becoming an adult means growing, even numerically. Lamborghini doubles the production plant in Sant’ Agata from 80 thousand to 160 thousand square meters and hires 600 new employees, to create 3500 units planned every year. And thus doubling sales volumes.
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The first turbo engine
Urus also marks a significant turning point for the brand, the introduction of the first turbo engine, a 650-horsepower V8 turbo-charged engine, into the range for a maximum speed of over 300 km/h. The Lamborghini Urus features a driving mode for any terrain. From glittering city streets to challenging off-road tracks, the world’s first Super SUV provides absolute control and performance.